The name “JOLI NU.” means "beautiful naked" in French. We named the label based on how we want women to feel when wearing our clothes.
JOLI NU. is a lifestyle mantra, of how we want to FEEL everyday.
A one-way ticket from California to Bali was the start of the journey that inspired JOLI NU. Dreamed up by designer and entrepreneur Amy DeLee, born out of her personal need for classic, timeless pieces that could effortlessly go with you anywhere the wind may take you.
Each garment is hand-screened and hand-sewn in small batches by family-run businesses in Bali, Indonesia. JOLI NU. works effortlessly to ensure all pieces are ethically sourced and produced by working closely with the factories and shops involved in the development and manufacturing process.